Wood Wood
Not to Be Trusted

Wood Wood
Not to Be Trusted

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Global brand strategy for Wood Wood

Bringing the founding story
back to life

Global brand strategy for Wood Wood

THE CHALLENGE
Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA.

THE SOLUTION
Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

THE RESULTS
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA. Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

International roll out
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

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Do you need a global brand strategy?

Do you need a global brand strategy?

There is Another way since 2013

There is Another way since 2013

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013©