Wood Wood
Not to Be Trusted

Wood Wood
Not to Be Trusted

WW_forside

Rediscovering the
founding story

Bringing the founding story
back to life

Rediscovering the
founding story

THE CHALLENGE
Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA.

THE SOLUTION
Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

THE RESULTS
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA. Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

International roll out
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

Woodwood-GIF
WoodWood_Image_1_2560x1440

There is Another way. What's yours?

Do you want to rediscover your
founding story

Another is a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out, and stand for something.

To find out more, please reach out:

Business inquiries:
Maria@anothercph.com

Creative talent:
Morten@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

Another is a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way since 2013 ©