Wood Wood
Not to Be Trusted

Wood Wood
Not to Be Trusted

THE CHALLENGE
Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA.

THE SOLUTION
Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

THE RESULTS
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA. Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

International roll out
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

There is Another way. What's yours?

Do you want to rediscover your
founding story