Wood Wood
Not to Be Trusted

Wood Wood
Not to Be Trusted

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Rediscovering the
founding story

Bringing the founding story
back to life

Rediscovering the
founding story

A culture brand
Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA.

The founding story
Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

International roll out
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

Wood Wood is a culture brand, famous for their surprising collaborations with brands like Disney, Adidas and Moomin. But after 20 years they had forgotten their brand DNA. Together with the C-suite, we helped Wood Wood rediscover their founding story ‘Not to Be Trusted’. And helped them bring their DNA back at the core of their brand, and connect it to all parts of their business. From identity and culture to products and campaigns, connecting the entire company around one clear narrative, across all markets.

International roll out
The brand story is currently being integrated across all markets, with shops in Copenhagen, Aarhus, Berlin, London and globally online.

woodwood.com

woodwood.com

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