Hungry for change

SIMPLE FEAST

VI ER IKKE DIT NYTÅRSFORSÆT

VI ER IKKE DIT NYTÅRS FORSÆT

Re-thinking the classic January campaign

Most New Year’s resolutions start in January and end in February. So to make Simple Feast more than just a healthy diet in January, we flipped their New Year's campaign on its head. With a clear message people couldn't ignore; 'We are not your New Year’s resolution. We are Hungry for change’.

Most New Year’s resolutions start in January and end in February. So to make Simple Feast more than just a healthy diet in January, we flipped their New Year's campaign on its head. With a clear message people couldn't ignore; 'We are not your New Year’s resolution. We are hungry for change’.

The integrated campaign ran across TV, social, online, outdoor and print in Denmark and Sweden. Increasing sales by 400%, compared to previous years.

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