Hungry for change

SIMPLE FEAST

NOT YOUR NEW YEAR'S RESOLUTION

WE ARE NOT YOUR
NEW YEAR'S RESOLUTION

A January campaign with a twist

Flipping a classic sales
campaign on it's head

Most New Year’s resolutions start in January and end in February. So for the Simple Feast January campaign we flipped the message, and asked people not to buy their product, unless they really meant it. Introducing the campaign ‘We are not your new year’s resolution. We are Hungry for change’. An integrated campaign that ran across TV, social, outdoor, print and online in Denmark and Sweden.

Most New Year’s resolutions start in January and end in February. So in this January campaign for Simple Feast. We flipped the message, and asked people not to buy their plant based meal boxes, unless they were up for real change. Introducing the campaign ‘We are not your new year’s resolution. We are Hungry for change’. An integrated Scandinavian campaign that ran across TV, social, outdoor, print and online in Denmark and Sweden.

Results:
The campaign increased sales by up to 400%, compared to the previous year. And increased loyalty amongst existing customers.

Results:
The campaign increased sales by up to 400% compared to the same period the previous year.

View more work

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