Tuborg Squash
Forfriskende original

Tuborg Squash
Forfriskende original

Tuborg Squash
Forfriskende original

Tuborg Squash
Forfriskende original

Tuborg Squash
Forfriskende original

New brand platform and brand identity for a Danish original.

A refreshing new
brand story and
brand identity

A refreshing new brand story and brand identity

A refreshing new brand story and brand identity

New brand platform and brand identity for the Danish original.

THE CHALLENGE
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost the young generation who didn’t grow up with the iconic orange drink.
 
THE SOLUTION
We helped Tuborg Squash create the new refreshing brand platform ‘FORFRISKENDE ORIGINAL’, and a refreshing new identity made in collaboration with Everland. Another acted as strategic and creative lead - from defining brand vision and advertising proposition to briefing the design team. Helping Tuborg Squash reclaim its position as the original orange drink, while connecting with a contemporary audience.
 
THE RESULTS
Tuborg Squash has reclaimed its front position in fridges all over the country. With sales volume up by 69%, which means that every 4th orange soda sold in Denmark is now a Tuborg Squash.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost the young generation who didn’t grow up with the iconic orange drink.

We helped Tuborg Squash make the brand strategy and the new refreshing brand platform ‘FORFRISKENDE ORIGINAL’, that connects its original heritage with its refreshing taste. Launching it with a new identity made in collaboration with the brilliant people at Everland.
 
Results 
Tuborg Squash has reclaimed its front position in fridges all over the country. 
With sales volume up by 69%. That means every 4th orange soda sold in Denmark is now a Tuborg Squash.