Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly 
original

Refreshing a cultural icon with a new brand platform

The story
that refreshed
an icon

The story
that refreshed an icon

The story
that refreshed
an icon

Refreshing a cultural icon with a new brand platform

The challenge
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost the young generation who didn’t grow up with the iconic orange drink.
 
The solution
We helped Tuborg Squash create the new refreshing brand platform ‘FORFRISKENDE ORIGINAL’, that connects its original heritage with its refreshing taste. Launching it with a refreshingly new and original identity made in collaboration with the brilliant people at Everland. Positioning Tuborg Squash as the original orange drink. For a young contemporary audience.
 
The results 
Tuborg Squash has reclaimed its front position in fridges all over the country. With sales volume up by 69%. That means every 4th orange soda sold in Denmark is now a Tuborg Squash.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost the young generation who didn’t grow up with the iconic orange drink.

We helped Tuborg Squash create the new refreshing brand platform ‘FORFRISKENDE ORIGINAL’, that connects its original heritage with its refreshing taste. Launching it with a refreshingly new and original identity made in collaboration with the brilliant people at Everland.
Positioning Tuborg Squash as the contemporary original orange drink. 

 
Results 
Tuborg Squash has reclaimed its front position in fridges all over the country. 
With sales volume up by 69%. That means every 4th orange soda sold in Denmark is now a Tuborg Squash.  


A refreshing new story

A refreshing new story

A refreshing new story

A refreshing new story

A refreshing
new story

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A refreshing new identity

A refreshing new identity

A refreshing new identity

A refreshing new identity

A refreshing
new identity

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