Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly original

Tuborg Squash
Refreshingly 
original

The story
that refreshed a
Danish icon

The story
that refreshed a
Danish icon

The story
that refreshed a Danish icon

The story
that refreshed a
Danish icon

The story
that refreshed
an icon

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A cultural icon
Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink.
 
Refreshing the brand story and identity
We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic orange drink. We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). Launching it with a film internally in Carlsberg and externally with a new identity and product design made in collaboration with Everland.
 
National roll-out 
The new brand story and identity is currently being rolled out in Denmark, so Tuborg Squash can reclaim its front position in fridges all over the country.  

A refreshing new story

A refreshing new story

A refreshing new story

A refreshing new story

A refreshing
new story

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A refreshing new identity

A refreshing new identity

A refreshing new identity

A refreshing new identity

A refreshing
new identity

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