PANDORA

PANDORA

THE UNIQUE THANK YOU

THE UNIQUE THANK YOU

Starting a global conversation about Pandora for Mother’s Day

Starting a global conversation about Pandora for Mother’s Day

They say there is a unique bond between mothers and daughters. So to find out, we invited 8 daughters to write an anonymous thank you-note, and asked their mothers to find it. The film experiment took place in a London gallery, and was launched as the global Mother's Day campaign for Pandora.

They say there is a unique bond between mothers and daughters. So to find out, we invited 8 daughters to write an anonymous thank you-note, and asked their mothers to find it. The film experiment took place in a London gallery, and was launched as the global Mother's Day campaign for Pandora.

Mothers and daugthers around the world could also try the experiment themselves on a website. The campaign started a conversation between mothers and daugthers. Creating more than 1,5 mio. actions on Facebook, and international press in 12 countries.

Mothers and daugthers around the world could also try the experiment themselves on a website. The campaign started a conversation between mothers and daugthers. Creating more than 1,5 mio. actions on Facebook, and international press in 12 countries.  

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