PANDORA

PANDORA

THE UNIQUE THANK YOU

THE UNIQUE THANK YOU

Starting a global conversation between mothers and daughters on Mother’s Day

Starting a global conversation between mothers and daughters on Mother’s Day

They say there is a unique bond between mothers and daughters. So, to find out we invited 8 daughters to write an anonymous thank you-note, and asked their mothers to point it out. The film experiment took place in a gallery in London, starting a conversation between mothers and daughters, and became a global celebration, creating more than 1,5 mio. actions on Facebook along with international press in the weeks leading up to Mother’s Day.

They say there is a unique bond between mothers and daughters. So, to find out we invited 8 daughters to write an anonymous thank you-note, and asked their mothers to point it out. The film experiment took place in a gallery in London, starting a conversation between mothers and daughters, and became a global celebration, creating more than 1,5 mio. actions on Facebook along with international press in the weeks leading up to Mother’s Day.  

Image
Case Image
UniqueThankYou_Image_2
Pandora-Unique-Thank-You-mobile-Image_4
Pandora-Unique-Thank-You-mobile-Image_3

View more work

View more work