SPAR
The name change

Spar
En af de lokale

Changing the name
from SPAR to the
local grocer

Changing name from SPAR to thelocal grocer

Changing name from SPAR to the local grocer

Changing name
from SPAR to the
local grocer

THE CHALLENGE
SPAR was threatened by depopulation and big supermarkets opening in the local areas.

THE SOLUTION
To fight this trend, we closed down all 121 SPAR stores across Denmark, and replaced the storefront logos with the names of the local grocers. So, people could go shopping at Thomas, Peter, Lars or Ellen. Reminding people that SPAR is the local store in their hometown.

THE RESULTS
68% reach through PR creating earned media worth 13 million DKK.

In Denmark SPAR is the local supermarket. With a local grocer, who is part of the local community.
This is the story about a local shop that respects local values and gives back to the local community. We helped SPAR find the story ‘One of the locals’ and launch it with a surprising Name Change. And has since helped them tell their story regularly with campaigns and activations.

5 years of growth
Today, SPAR has claimed the local position in Denmark. Continuously growing since they launched the creative platform ‘One of the locals’ in 2016.

SPAR_Navn_Torben_forside

There is Another way.
Let's find yours.

Contact
Maria@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

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We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way.
Let's find yours.

AnotherCPH

Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:

LinkedIn
Instagram
Vimeo