Spar
En af de lokale

Spar
En af de lokale

Creating a
local hero for a
national audience

The story
that saved
the local
grocer

The story that saved the local grocer

The story
that saved the
local grocer

THE CHALLENGE
SPAR is a local hero. But how do you tell that story to national audience?

THE SOLUTION
Introducing Gert. A character embodying all the great local values of SPAR, played by the Danish comedian Anders Grau. Gert instantly became a national success, on TV and Facebook. Giving Denmark a local grocer we are all on first name terms with. And a character that can tell all the amazing stories that plays out at 145 local SPAR shops around Denmark every day.

THE RESULTS
Gert has been SPAR's advertising character since 2018, and is still as popular as when he first launched.

In Denmark SPAR is the local supermarket. With a local grocer, who is part of the local community.
This is the story about a local shop that respects local values and gives back to the local community. We helped SPAR find the story ‘One of the locals’ and launch it with a surprising Name Change. And has since helped them tell their story regularly with campaigns and activations.

5 years of growth
Today, SPAR has claimed the local position in Denmark. Continuously growing since they launched the creative platform ‘One of the locals’ in 2016.

There is Another way. What's yours?

Do you need a local story or a global story?
We can do both

Do you need a local story or
a global story? 
We can do both

Do you need a local story or a global story? We can do both

There is Another way.
Let's find yours.

Contact
Maria@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
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We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way.
Let's find yours.

AnotherCPH

Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:

LinkedIn
Instagram
Vimeo