Socialdemokratiet
Lad os samle Danmark igen

Socialdemokratiet
Lad os
samle Danmark igen

The story that won the election

The story
that won
the election

The story that won the election

The story that
won the election

THE CHALLENGE
For decades Danish politics has been influenced by wing parties, polarizing the Danish people, instead of uniting them.

THE SOLUTION
While the other parties were fighting on the wings we found an uncrowded space in the middle. With the advertising proposition ‘Lad os samle Danmark igen’ we helped Socialdemokratiet,  re-unite Denmark for the 2019 election. Giving their leader Mette Frederiksen a clear position, as the person who could unite a country that was starting to get divided. The brand platform was launched one year before the election, with a number of brand activities leading up to the election.

THE RESULTS
Socialdemokratiet had succesful election, making their leader the youngest Prime Minister ever.

For years, Danish politics has been dominated by wing parties. Polarizing the Danish people, instead of uniting them. So we helped Socialdemokratiet claim the middle position for the 2019 election, with the story ‘Lad os samle Danmark igen’. Told through social, print, PR and outdoor, leading up to the election in June 2019.

Youngest prime minister ever elected
The creative platform was launched 1,5 years prior to the election, priming voters with creative campaigns. Helping Mette Frederiksen win, and become the youngest Danish Prime Minister ever.

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Do you need a winning strategy for the next election? 

Do you need a winning strategy for the next election? 

There is Another way since 2013

There is Another way since 2013

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013©