Simple Feast
Make January less January

Simple Feast
Make January less January

Using junk food
tricks to make people eat vegetables

An unclassic January camoaign

THE CHALLENGE
January is filled with shoulds. So how do you make January less about shoulds and more about wants? 

THE SOLUTION
We borrowed some advertising tricks from the junk food industry, and made Simple Feast look like something you want to eat in January, instead of something you shouldn't. Creating a fun and healthy way to eat more plants in 2021.

THE RESULTS
The campaign ran in Denmark and Sweden on digital TV, print, outdoor, social and online. And the meal boxes were sold out all January and February.

Simple Feast wants to restore human and planetary health, by making superior plant based food available for more people. We worked with the company from the early start-up, and has since 2017 helped them with everything from packaging and product names. To campaigns and PR. 

International growth 
Today Simple Feast is established in Denmark, Sweden and LA. And is still one of our bravest clients.

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There is Another way. What's yours?

Let's find your story and bring it to life

Let's find your story and bring it to life

Let's find your story and
bring it to life

Let's build a meaningful relationship with your customers

There is Another way.
Let's find yours.

Contact
Maria@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
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We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way.
Let's find yours.

AnotherCPH

Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:

LinkedIn
Instagram
Vimeo