Pandora
The unique thank you

Pandora
The unique thank you

A global Mother's
Day campaign

Starting a global conversation
between mothers and daugthers

A global Mother's
Day campaign

THE CHALLENGE
The biggest jewelry occasion of the year is Mother’s Day. But how do you stand out and get the attention of mothers and daughters on such an over communicated day?

THE SOLUTION
They say there is a unique bond between mothers and daughters. To find out we invited 8 daughters to write an anonymous thank you note, and asked their mothers to point it out. The film experiment took place in a gallery in London, and was distributed to the rest of the world on Facebook, Youtube and PR. Starting a conversation between mothers and daughters for Mother’s Day. And reminding the world to celebrate the unique bond.

THE RESULTS
The campaign had global reach. Creating more than 1,5 mio. actions on Facebook. 88% view through rate. And international press in 12 countries.

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There is Another way. What's yours?

There is another way.
What's yours?

There is another way. What's yours?

There is Another way.
Let's find yours.

Contact
Maria@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
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We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way.
Let's find yours.

AnotherCPH

Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:

LinkedIn
Instagram
Vimeo