BØRNEFONDEN

BØRNEFONDEN

PACK THE BAG

PACK THE BAG

Activating the brand story on outdoor and social

Activating the brand story on outdoor and social

As Denmark’s biggest privately funded children’s rights organization, PlanBørnefonden fights for young people’s rights and basic needs in the world’s most fragile areas. But raising money for school supplies is much harder than raising money for food or water-based initiatives with immediate urgency.
That’s why we created ‘Pack the bag’, an interactive outdoor installation featuring a giant empty school bag. Every time people donated using their mobiles, the bag would fill up, marking that a real school bag full of supplies had now been sent to a child in Africa. Showing people how their money made a difference – in real-time.

As Denmark’s biggest privately funded children’s rights organization, PlanBørnefonden fights for young people’s rights and basic needs in the world’s most fragile areas. But raising money for school supplies is much harder than raising money for food or water-based initiatives with immediate urgency.


That’s why we created ‘Pack the bag’, an interactive outdoor installation featuring a giant empty school bag. Every time people donated using their mobiles, the bag would fill up, marking that a real school bag full of supplies had now been sent to a child in Africa. Showing people how their money made a difference – in real-time. 

Børnefonden – Pack The Bag
Børnefonden – Pack The Bag
Børnefonden – Pack The Bag

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Nikolaj Plads 8
1067 Copenhagen K
Denmark

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Nikolaj Plads 8, 3
1067 Copenhagen K
Denmark