Nokia
The selfie collection

Nokia
Selfie collection

Launching
a new phone with 20 influencers

Launching
the ultimate
selfie phone

Launching the ultimate selfie phone

Launching
a new phone with 20 influencers

THE CHALLENGE
How do you launch a new smartphone, in a market dominated by Apple? 

THE SOLUTION
Apple is focusing on the back camera in their campaign ‘Shot on iPhone’. So we turned our campaign around and focused on Lumias' perfect front facing camera. We positioned Lumia as  ‘The ultimate selfie phone’. To launch it we activated 20 of Scandinavia’s biggest influencers, and created a fashion collection with a twist: The Selfie Collection. Encouraging influencers to donate a selfie with a personal item up for auction – photographed with the new Microsoft Lumia smartphone. The auction took place on the influencers own social channels, and the money was donated to the children’s Helpline. 

THE RESULTS
The campaign engaged a notoriously difficult audience with more than 3 million media impressions, across online, social and PR. 

SelfieCollection_Image_3
SelfieCollection_Image_2
SelfieCollection_Image_4

Do you need a successful product launch??

Do you need a successful product launch?

THERE IS ANOTHER WAY

THERE IS ANOTHER WAY

THERE IS ANOTHER WAY

THERE IS ANOTHER WAY

Most brands still rely on an old media model. Interrupting people with ads they don't want. We believe there is another way where people choose to spend time with brands. Because they tell stories people actually want. There is another way and we help brands find it.

Today most brands rely on an old media model. Interupting people with boring ads. We believe there is Another way where people choose to spend time with brands, because they tell great stories and have a clear understanding of why they are here. We believe the future belong to those kind of companies, and we are here to make them famous.

Today most brands rely on an old media model. Interupting people with boring ads. We believe there is Another way where people choose to spend time with brands, because they tell great stories and have a clear understanding of why they are here. We believe the future belong to those kind of companies, and we are here to make them famous.

Today most brands rely on an old media model. Interupting people with boring ads. We believe there is Another way where people choose to spend time with brands, because they tell great stories and have a clear understanding of why they are here. We believe the future belong to those kind of companies, and we are here to make them famous.

Most brands still rely on an old media model. Interrupting people with ads they don't want. We believe there is another way where people choose to spend time with brands. Because they tell stories people actually want. There is another way and we help brands find it.

HOW WE WORK

WHAT WE DO

WHAT WE DO

HOW WE WORK

Strategy

Strategy

Strategy

Creativity

Creativity

Creativity

Production

Production

Production

Distribution

Distribution

Distribution

Find out why you are here

Find out why you are here

Find out why you are here

Turn your strategy into storytelling

Turn why into your brand story

Turn why into your brand story

Bring the story to life with creative firepower

Bring the story to life with creative firepower

Bring the story to life with creative firepower

Distribute it to your audience online

Distribute it to your audience online

Distribute it to your audience online

Brand story

Strategy

Strategy

Strategy

Turning brand strategy
into storytelling

Turning brand vision
into storytelling

Find out why you are here

Find out why you are here

Creative direction

Creativity

Creativity

Creativity

Giving the brand
direction and attitude

Giving brands a
creative direction

Turn why into your brand story

Turn your strategy into storytelling

Campaigns

Production

Production

making the brand
famous

Bring the story to life with creative firepower

Bring the story to life with creative firepower

Production

Distribution

Distribution

Bringing stories to life
in people's feed

Distribute it to your audience online

Distribute it to your audience online

CONTACT

CONTACT

CONTACT

CONTACT

Call us
+45 26 13 38 88

Mail us
maria@anothercph.com

Visit us
Flæsketorvet 38B
1711 - CPH

Follow us
LinkedIn / Instagram

Call us
+45 26 13 38 88

Mail us
maria@anothercph.com

Visit us
Flæsketorvet 38B
1711 - CPH

Follow us
LinkedIn / Instagram

Call us
+45 26 13 38 88

Mail us
maria@anothercph.com

Visit us
Flæsketorvet 38B
1711 - CPH

Follow us
LinkedIn / Instagram

Call us
+45 26 13 38 88

Mail us
maria@anothercph.com

Visit us
Flæsketorvet 38B
1711 - CPH

Follow us
LinkedIn / Instagram

Call us
+45 26 13 38 88

Mail us
maria@anothercph.com

Visit us
Flæsketorvet 38B

Follow us
LinkedinInstagram

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013©