Nokia
The selfie collection
Nokia
Selfie collection
Launching
a new phone with 20 influencers
Launching
the ultimate
selfie phone
Launching the ultimate selfie phone
Launching
a new phone with 20 influencers
THE CHALLENGE
How do you launch a new smartphone, in a market dominated by Apple?
THE SOLUTION
Apple is focusing on the back camera in their campaign ‘Shot on iPhone’. So we turned our campaign around and focused on Lumias' perfect front facing camera. We positioned Lumia as ‘The ultimate selfie phone’. To launch it we activated 20 of Scandinavia’s biggest influencers, and created a fashion collection with a twist: The Selfie Collection. Encouraging influencers to donate a selfie with a personal item up for auction – photographed with the new Microsoft Lumia smartphone. The auction took place on the influencers own social channels, and the money was donated to the children’s Helpline.
THE RESULTS
The campaign engaged a notoriously difficult audience with more than 3 million media impressions, across online, social and PR.
Do you need a successful product launch??
Do you need a successful product launch?
THERE IS ANOTHER WAY
THERE IS ANOTHER WAY
THERE IS ANOTHER WAY
THERE IS ANOTHER WAY
Most brands still rely on an old media model. Interrupting people with ads they don't want. We believe there is another way where people choose to spend time with brands. Because they tell stories people actually want. There is another way and we help brands find it.
Today most brands rely on an old media model. Interupting people with boring ads. We believe there is Another way where people choose to spend time with brands, because they tell great stories and have a clear understanding of why they are here. We believe the future belong to those kind of companies, and we are here to make them famous.
Today most brands rely on an old media model. Interupting people with boring ads. We believe there is Another way where people choose to spend time with brands, because they tell great stories and have a clear understanding of why they are here. We believe the future belong to those kind of companies, and we are here to make them famous.
Today most brands rely on an old media model. Interupting people with boring ads. We believe there is Another way where people choose to spend time with brands, because they tell great stories and have a clear understanding of why they are here. We believe the future belong to those kind of companies, and we are here to make them famous.
Most brands still rely on an old media model. Interrupting people with ads they don't want. We believe there is another way where people choose to spend time with brands. Because they tell stories people actually want. There is another way and we help brands find it.
HOW WE WORK
WHAT WE DO
WHAT WE DO
HOW WE WORK
Strategy
Strategy
Strategy
Creativity
Creativity
Creativity
Production
Production
Production
Distribution
Distribution
Distribution
Find out why you are here
Find out why you are here
Find out why you are here
Turn your strategy into storytelling
Turn why into your brand story
Turn why into your brand story
Bring the story to life with creative firepower
Bring the story to life with creative firepower
Bring the story to life with creative firepower
Distribute it to your audience online
Distribute it to your audience online
Distribute it to your audience online
Brand story
Strategy
Strategy
Strategy
Turning brand strategy
into storytelling
Turning brand vision
into storytelling
Find out why you are here
Find out why you are here
Creative direction
Creativity
Creativity
Creativity
Giving the brand
direction and attitude
Giving brands a
creative direction
Turn why into your brand story
Turn your strategy into storytelling
Campaigns
Production
Production
making the brand
famous
Bring the story to life with creative firepower
Bring the story to life with creative firepower
Production
Distribution
Distribution
Bringing stories to life
in people's feed
Distribute it to your audience online
Distribute it to your audience online
CONTACT
CONTACT
CONTACT
CONTACT
Call us
+45 26 13 38 88
Call us
+45 26 13 38 88
Call us
+45 26 13 38 88
Call us
+45 26 13 38 88
Mail us
maria@anothercph.com
Visit us
Flæsketorvet 38B
1711 - CPH
Follow us
LinkedIn / Instagram
Call us
+45 26 13 38 88
Mail us
maria@anothercph.com
Visit us
Flæsketorvet 38B
1711 - CPH
Follow us
LinkedIn / Instagram
Call us
+45 26 13 38 88
Mail us
maria@anothercph.com
Visit us
Flæsketorvet 38B
1711 - CPH
Follow us
LinkedIn / Instagram
Call us
+45 26 13 38 88
Mail us
maria@anothercph.com
Visit us
Flæsketorvet 38B
1711 - CPH
Follow us
LinkedIn / Instagram
Call us
+45 26 13 38 88
Mail us
maria@anothercph.com
Visit us
Flæsketorvet 38B
Follow us
Linkedin / Instagram
There is Another way since 2013 ©
There is Another way since 2013 ©
There is Another way since 2013 ©
There is Another way since 2013 ©
There is Another way since 2013©