Microsoft Lumia
The selfie collection

Microsoft Lumia
The selfie collection

Launching
the ultimate
selfie phone

Launching
the ultimate
selfie phone

Launching the ultimate selfie phone

Launching the ultimate selfie phone

THE CHALLENGE
How do you launch a new smartphone, in a market dominated by Apple? 

THE SOLUTION
Apple is focusing on the back camera in their campaign ‘Shot on iPhone’. So we turned our campaign around and focused on Lumias' perfect front facing camera. We positioned Lumia as  ‘The ultimate selfie phone’. To launch it we activated 20 of Scandinavia’s biggest influencers, and created a fashion collection with a twist: The Selfie Collection. Encouraging influencers to donate a selfie with a personal item up for auction – photographed with the new Microsoft Lumia smartphone. The auction took place on the influencers own social channels, and the money was donated to the children’s Helpline. 

THE RESULTS
The campaign engaged a notoriously difficult audience with more than 3 million media impressions, across online, social and PR. 

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There is Another way. What's yours?

There is another way. What's yours?

There is Another way.
Let's find yours.

Contact
Maria@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

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We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way.
Let's find yours.

AnotherCPH

Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:

LinkedIn
Instagram
Vimeo