Microsoft Lumia
The selfie collection

Pandora
Unique as we are

Launching the
ultimate selfie phone and raising money against online
bullying

The story
that women
can relate to

The story
that women can relate to

The story that women can relate to

The story that women can relate to

With high-pixel front camera, Microsoft Lumia is known as the ultimate Selfie phone. To launch it We activated 20 of Scandinavia’s biggest influencers, and created a fashion collection with a twist: The Selfie Collection. Encouraging influencers to donate a selfie with a personal item up for auction. The campaign ran on social and online. And in stores where a Selfie Booth toured around Scandinavia.

Helping The children's helpline
To help raise money against online bullying. The money from the online auction was donated to the children’s Help line. 


Pandora is the world’s biggest jewelry brand, famous for their charms that people can customize with their own unique story. We helped Pandora create a series of films around the story ‘Unique as we are’, and distributed them to a global audience via social, online and PR. Testing the unique bond between mothers and daughters for Mother’s day, and celebrating the unique look of women for the launch of a new jewelry line.

88% view through rates
The films had global reach. Creating more than 1,5 mio. actions on Facebook. 88% view through rate. And international press in 12 countries.

The Selfie Collection

The unique thank you

Do you need to reach a global audience?

Do you need to reach a global audience?

Do you need to reach a global audience?

Another
|