Lad Os Samle Danmark Igen • Socialdemokratiet • by Another CPH

SOCIALDEMOKRATIET

LAD OS SAMLE DANMARK IGEN

The brand story that won the election

Danish politics has been dominated by wing parties. Polarizing the Danish people, instead of uniting them. This year’s election was no different,
with 13 parties running for parliament. So to make Socialdemokratiet win the election, we found a position and a brand story that could
re-unite Denmark.

Danish politics has been dominated by wing parties. polarizing the Danish people, instead of uniting them. This year’s election was no different, with 13 parties running for parliament. So to make Socialdemokratiet win the election, we found a position and a brand story that could re-unite Denmark.

With the brand story ‘Lad os samle Danmark igen’. We gave Socialdemokratiets leader Mette Frederiksen a clear position as the person who could unite Denmark again. Both politically and across the country. The story was told repeatedly through film, social, PR, print, outdoor, posters and events.
Leading up to the election in June 2019.

With the brand story ‘Lad os samle Danmark igen’. We gave Socialdemokratiets leader Mette Frederiksen a clear position as the person who could unite Denmark again. Both politically and across the country. The story was told repeatedly through film, social, PR, print, outdoor, posters and events. Leading up to the election
in June 2019.

Lad os samle Danmark igen mobile Case Image 1

Lad os samle Danmark igen mobile Case Image 4

Lad os samle Danmark igen mobile Case Image 2

Lad os samle Danmark igen Valgaften Case_Image

The brand platform was launched 1,5 year before the election, resulting in Mette Frederiksen becoming the youngest Prime Minister ever.

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