JUNE
Intelligent savings

JUNE 
Intelligent savings

Turning an investment tool into an intelligent savings account

Turning an investment tool into an intelligent savings account

Turning an investment tool into an intelligent savings account

THE CHALLENGE
JUNE by Danske Bank wants to democratize investments, but how do you do that to an audience who never invested before?

THE SOLUTION
We positioned JUNE as a new smart way to save up instead of a classic investment tool. We created the brand platform ‘Intelligent Savings'  and launched it to a Scandinavian audience, with the campaign ‘Breath life into your savings’.

THE RESULTS
Today June is the biggest investment tool of its kind, with more than 3 billion Dkk in invested capital - and still growing.

THE CHALLENGE
JUNE by Danske Bank wants to democratize investments, but how do you do that to an audience who never invested before?

THE SOLUTION
We positioned JUNE as a new smart way to save up instead of a classic investment tool. We created the brand platform ‘Intelligent Savings'  and launched it to a Scandinavian audience, with the campaign ‘Breath life into your savings’.

THE RESULTS
Today June is the biggest investment tool of its kind, with more than 3 billion Dkk in invested capital - and still growing.

june_pige_image

Do need unique brand position for your product?

Do need unique brand position for your product?

There is Another way since 2013

There is Another way since 2013

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013©