SIMPLE FEAST
SIMPLE FEAST
HUNGRY FOR CHANGE
HUNGRY FOR CHANGE
Turning a meat eating bad boy into a vegetarian
The story that started a food revolution
When Casper Christensen turned vegan, it ignited the internet with comments, ranging from really positive to almost hateful. So to celebrate those who drive change, we turned the comments into a campaign, for plant based food company Simple Feast.
When Casper Christensen turned vegan, it ignited the internet with comments, ranging from really positive to almost hateful. So to celebrate those who drive change, we turned the comments into a campaign, for plant based food company Simple Feast.
The campaign ran across TV, social, outdoor and print. But reached far beyond classic media formats. Generating 35 million DKK worth in earned media, and increasing site visits by 300%.
The campaign ran across TV, social, outdoor and print. But reached far beyond classic media formats. Generating 35 million DKK worth in earned media, and increasing site visits by 300%.
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