Hungry for change

SIMPLE FEAST

HUNGRY FOR CHANGE

The brand story that started a food revolution

The brandstory that started a food revolution

When Denmark’s biggest comedian and meat-eating bad boy Casper Christensen turned vegan, he became the perfect influencer for Simple Feast. So, that’s what we made him. Introducing Hungry for change, a brand action that kicked off by introducing Casper
as new investor in Simple Feast. Creating PR and
Igniting the internet with comments,
ranging from positive to almost hateful.

When Denmark’s biggest comedian and meat-eating bad boy Casper Christensen turned vegan, he became the perfect influencer for Simple Feast. So, that’s what we made him. Introducing Hungry for change, a brand action that kicked off by introducing Casper as new investor in Simple Feast. Creating PR and Igniting the internet with comments, ranging from positive to almost hateful.

We then took the comments and turned them into an integrated campaign that ran across TV, social, outdoor, print, online and through Casper’s own social channels. Showing him eating a plant based meal, while seeing the real comments in front of him.

KUN TIL MOBIL

The campaign reached far beyond classic media formats, and was picked up by Denmark’s biggest blog Anders Hemmingsen. Increasing site visits to simplefeast.com
by 300%, and online searches
for the brand by 200%.

The campaign reached far beyond classic media formats, and was picked up by Denmark’s biggest
blog Anders Hemmingsen. Increasing site visits to simplefeast.com by 300%, and online
searches for the brand by 200%.

The campaign reached far beyond classic media formats, and was picked up by Denmark’s biggest blog Anders Hemmingsen. Increasing site visits to simplefeast.com
by 300%, and online searches
for the brand by 200%.

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