Hungry for change

SIMPLE FEAST

HUNGRY FOR CHANGE

The story that started a food revolution

The brandstory that started a food revolution

When Casper Christensen turned vegan, it ignited the internet with comments, ranging from really positive to almost hateful. So to celebrate his courage, we took the real comments and turned them into a campaign for Simple Feast, a plant based food company who wants to change the way we eat. The campaign ran across TV, social, outdoor, print, and Casper’s own channels.

When Casper Christensen turned vegan, it ignited the internet with comments, ranging from really positive to almost hateful. So to celebrate his courage, we took the real comments and turned them into a campaign that ran across TV, social, outdoor, print, online and Casper’s own channels..

The campaign reached far beyond classic media formats. Increasing site visits to simplefeast.com by 300%, and generated 35 million DKK worth in earned media.

The campaign reached far beyond classic media formats. Increasing site visits to simplefeast.com by 300%, and 35 million DKK in earned media reach.

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