SIMPLE FEAST 

SIMPLE FEAST

HUNGRY FOR CHANGE

HUNGRY FOR CHANGE

The story that started a food revolution

The story that started a food revolution

When Casper Christensen turned vegan, it ignited the internet with comments, ranging from really positive to almost hateful. So to celebrate those who drive change, we turned the comments into a campaign, for plant based food company Simple Feast.

When Casper Christensen turned vegan, it ignited the internet with comments, ranging from really positive to almost hateful. So to celebrate those who drive change, we turned the comments into a campaign, for plant based food company Simple Feast.

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The campaign ran across TV, social, outdoor and print. But reached far beyond classic media formats. Generating 35 million DKK worth in earned media, and increasing site visits by 300%.

The campaign ran across TV, social, outdoor and print. But reached far beyond classic media formats. Generating 35 million DKK worth in earned media, and increasing site visits by 300%.

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View more work