IIHF ICE HOCKEY WORLDS

ISHOCKEY VM

HEROES WELCOME

HEROES WELCOME

Turning a Danish sports event into an international sports brand

Turning a Danish sports event into an international sports brand

With less than 5000 active hockey players, and a target of 300.000 sold tickets, Denmark was not the most obvious country to host the Ice hockey World Championship 2018. So, to make it a success, we turned the sports event into a sports and entertainment brand, and advertised it internationally with the creative platform ‘Heroes welcome’, across online, social, TV, print and PR. Resulting in 520.000 people visiting the event, 165 countries broadcasting it, generating 967.000.000 Dkk in tourism revenue.

With less than 5000 active hockey players, and a target of 300.000 sold tickets, Denmark was not the most obvious country to host the Ice hockey World Championship 2018. So, to make it a success, we turned the sports event into a sports and entertainment brand, and advertised it internationally with the creative platform ‘Heroes welcome’, across online, social, TV, print and PR. Resulting in 520.000 people visiting the event, 165 countries broadcasting it, generating 967.000.000 Dkk in tourism revenue.

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*Ishockey_VM_Outdoor_Mobil:Web
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