TUBORG SQUASH

TUBORG SQUASH

FORFRISKENDE ORIGINAL

FORFRISKENDE ORIGINAL

The story about how an iconic original became relevant
to a young audience again.

The story about how an iconic original became
relevant to a young audience again.

The story about how an iconic original became relevant to a young audience again.

The story about how an iconic original became relevant to a young audience again.

The story about how an iconic original became relevant to
a young audience again.

Tuborg Squash is the taste of great memories
and endless summers. But over the years it has
lost a new generation that didn’t grow up with
the iconic drink. This is the story about how to
be the original orange flavored drink, that defined the category, while still being a refreshing
player in modern culture.

 We helped Tuborg Squash find the brand story
and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). We helped launching it internally in Carlsberg, with a brand film and creative concepts. And externally with a new identity and product design in collaboration
with Everland.
 

The brand story, line and design is currently
being rolled out all over Denmark.

Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic drink. This is the story about how to be
the original orange flavored drink, that defined the category, while still being a refreshing player in modern culture.

 We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). We helped launching it internally in Carlsberg, with a brand film and creative concepts. And externally with a new identity and product design in collaboration with Everland. 

The brand story, line and design
is currently being rolled out all
over Denmark.

Tuborg Squash is the taste of great memories and endless summers. But over the years it has
lost a new generation that didn’t grow up with the iconic drink. This is the story about how to be
the original orange flavored drink, that defined the category, while still being a refreshing
player in modern culture.

 We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). We helped launching it internally in Carlsberg, with a brand film and creative concepts. And externally with a new identity and product design in collaboration with Everland. 

The brand story, line and design is currently being rolled out
all over Denmark.

Tuborg Squash is the taste of great memories and endless summers. But over
the years it has lost a new generation that didn’t grow up with the iconic drink.
This is the story about how to be the original orange flavored drink, that defined the category, while still being
a refreshing player in modern culture.

 We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original).
We helped launching it internally
in Carlsberg, with a brand film and creative concepts. And externally with
a new identity and product design in collaboration with Everland.
 

The brand story, line and design
is currently being rolled out
all over Denmark.

Tuborg Squash is the taste of great memories and endless summers. But over the years it has lost a new generation that didn’t grow up with the iconic drink. This is the story about how to be the original orange flavored drink, that defined the category, while still being a refreshing player in modern culture.

We helped Tuborg Squash find the brand story and develop the line: ‘FORFRISKENDE ORIGINAL’ (Refreshingly Original). We helped launching it internally in Carlsberg, with a brand film and creative concepts. And externally with a new identity and product design in collaboration with Everland.

 The brand story, line and design is currently being rolled out all over Denmark.

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