Gert the grocer • work for SPAR • by Another CPH

SPAR

EN AF DE LOKALE

The local grocer we are all on first name terms with

SPAR is famous for being “One of the locals”. So, to tell their story on TV and social, we created Gert. A character embodying all SPAR grocers and the great local values they represent, played by the Danish comedian Anders Grau. Gert instantly became a national success, on TV and social. Giving Denmark a local grocer we are all on first name terms with. And a character that can tell all the amazing stories that plays out at 145 local SPAR shops
around Denmark every day.

SPAR is famous for being “One of the locals”. So, to tell their story on TV and social, we created Gert. A character embodying all SPAR grocers and the great local values they represent, played by the Danish comedian Anders Grau. Gert instantly became a national success, on TV and social. Giving Denmark a local grocer we are all on first name terms with. And a character that can tell all the amazing stories that plays out at 145 local SPAR shops around Denmark every day.

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The universe ran across TV, Social, radio and in SPAR’s distributed paper. Bringing SPAR adliking from 17% to an astonishing 68% over night.

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