Circle K
Take it easy

Circle K
Take it easy

Turning a
gas station into
a food station

The story that is turning a gas station into a food station

Turning a gas station into a food station

THE CHALLENGE
Circle K is upgrading their gas stations to food stations. But changing people’s perception is hard, especially when you are one of the world’s biggest gas stations. 
We helped Circle K reposition themselves as a delicious break from the road, with the term ‘Food station’. Making food styling, visual identity and campaigns focusing on the food and restaurant part of Circle K. We even changed the Circle K gas station logo in Google Maps, to a restaurant logo.

THE SOLUTION

THE RESULTS
So far 68 out of 220 gas stations has been converted to food stations. You can find them in Google Maps, next time you are on the road.

Circle K is upgrading their gas stations to food stations. But changing people’s perception is hard, especially when you are one of the world’s biggest gas stations. We helped Circle K reposition themselves as a delicious break from the road, with the term ‘Food station’. Making food styling, visual identity and campaigns focusing on the food and restaurant part of Circle K. We even changed the Circle K gas station logo in Google Maps, to a restaurant logo.

68 new food stations
So far 68 out of 220 gas stations has been converted to food stations. You can find them in Google Maps, next time you are on the road.

This burger deserves a table

This burger deserves a table

Visual identity

Visual identity

Google food station

Google food station

There is Another way. What's yours? 

Does your brand need a reposition?

Does your brand need a reposition?

Does your brand need a reposition?

Do you need
a new position?

Another is a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out, and stand for something.

To find out more, please reach out:

Business inquiries:
Maria@anothercph.com

Creative talent:
Morten@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

Another is a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way since 2013 ©