Circle K
Take it easy

Circle K
Take it easy

Turning a
gas station into
a food station

The story that is turning a gas station into a food station

Turning a gas station into a food station

Circle K is upgrading their gas stations to food stations. But changing people’s perception is hard, especially when you are one of the world’s biggest gas stations. We helped Circle K reposition themselves as a delicious break from the road, with the term ‘Food station’. Making food styling, visual identity and campaigns focusing on the food and restaurant part of Circle K. We even changed the Circle K gas station logo in Google Maps, to a restaurant logo.

68 new food stations
So far 68 out of 220 gas stations has been converted to food stations. You can find them in Google Maps, next time you are on the road.

Circle K is upgrading their gas stations to food stations. But changing people’s perception is hard, especially when you are one of the world’s biggest gas stations. We helped Circle K reposition themselves as a delicious break from the road, with the term ‘Food station’. Making food styling, visual identity and campaigns focusing on the food and restaurant part of Circle K. We even changed the Circle K gas station logo in Google Maps, to a restaurant logo.

68 new food stations
So far 68 out of 220 gas stations has been converted to food stations. You can find them in Google Maps, next time you are on the road.

This burger deserves a table

This burger deserves a table

Visual identity

Visual identity

Google food station

Google food station

Do you need a new position?

Does your brand need a reposition?

Does your brand need a reposition?

Does your brand need a reposition?

Do you need
a new position?

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