Circle K
Take it easy

Circle K
Take it easy

The story that
turned a gas
station into
a food station

The story that turned a gas station into a food station

The story that turned
a gas station into a food station

From gas station to food station
Circle K is upgrading their gas stations to food stations. But changing people’s perception is hard, especially when you are one of the world’s biggest gas stations.

Take it easy
We helped Circle K reposition themselves as a delicious break from the road, build around the story ‘Take it easy’ and the term ‘Food station’. With food styling, visual identity and campaigns focusing on the food and restaurant part of Circle K. And we even changed the Circle K gas station logo in Google Maps to a restaurant logo.

68 new food stations
So far 68 out of 220 gas stations has been converted to food stations, where people can sit down and eat. Find yours in Google Maps next time you are on the road.

Circle K is upgrading their gas stations to food stations. But changing people’s perception is hard, especially when you are one of the world’s biggest gas stations. We helped Circle K reposition themselves as a delicious break from the road, build around the story ‘Take it easy’ and the term ‘Food station’. With food styling, visual identity and campaigns focusing on the food and restaurant part of Circle K. And we even changed the Circle K gas station logo in Google Maps to a restaurant logo.

68 new food stations
So far 68 out of 220 gas stations has been converted to food stations, where people can sit down and eat. Find yours in Google Maps next time you are on the road.

A burger so good it deserves a table

A burger so good it deserves a table

Visual identity

Visual identity

Google food station

Google food station

CircleK_ballon

Find your story and bring it to life
with creative firepower

Find your story and
bring it to life
with creative firepower

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