Børnecancerfonden
En styrke for børnene

Pandora
Unique as we are

Uniting adults in
the fight against children’s cancer

The story
that women
can relate to

The story
that women can relate to

The story that women can relate to

The story that women can relate to

Børnecancerfonden is a force for children with Cancer. An amazing story we helped them bring to life with their brand story ‘En styrke for børnene’. And a film encouraging people to join the force in the fight against childrens cancer. The campaign ran on TV and social, and was activated through a sponsorship with Superligaen.


Pandora is the world’s biggest jewelry brand, famous for their charms that people can customize with their own unique story. We helped Pandora create a series of films around the story ‘Unique as we are’, and distributed them to a global audience via social, online and PR. Testing the unique bond between mothers and daughters for Mother’s day, and celebrating the unique look of women for the launch of a new jewelry line.

88% view through rates
The films had global reach. Creating more than 1,5 mio. actions on Facebook. 88% view through rate. And international press in 12 countries.

En styrke for børnene

The unique thank you

Do you need to reach a global audience?

Do you need to reach a global audience?

Do you need to reach a global audience?

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