VM Ishockey
Big Danish deal

VM Ishockey
Big Danish deal

Putting the
national arena up
for auction

Putting the national arena up for auction

THE CHALLENGE
Denmark hosted the Ice hockey World championship in 2018. To fill up stadiums we needed to get fans from all over the world to join the event and feel home. 

THE SOLUTION
Home court advantage is a big deal. So when Denmark decided that Boxen Herning should be their homeground, it left the other stadium, Royal Arena in Copenhagen free. We decided to auction it away, together with Thomas SKov. An auction on Facebook, where countries could place bids on The Royal Arena to make it their homeground for the 2018 IIHF World Championship.

THE RESULTS
Fans from all over the world joined the auction on Facebook. The activation was picked up by international media, and the 2018 World Championship sold more than 350.000 tickets.

Home court advantage is a big deal. So when Denmark decided that Boxen Herning should be their homeground, it left the other stadium, Royal Arena in Copenhagen free. We decided to auction it away, together with Thomas SKov. An auction on Facebook, where countries could place bids on The Royal Arena to make it their homeground for the 2018 IIHF World Championship.

VM_Skov_V2B_PR

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Let's find your story and bring it to life

Let's find your story and
bring it to life

Do you have an audience you want to activate?

There is Another way since 2013

There is Another way since 2013

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013©