Barons
The Ambassador

Barons
The Ambassador

Barons
The Ambassador

Barons
The Ambassador

Barons
The Ambassador

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Launching a new brand ambassador and a polo shirt at the same time.

Launching a new brand ambassador and a polo shirt at the same time.

Launching a new brand ambassador and a polo shirt at the same time.

Launching a new brand ambassador and a polo shirt at the same time.

Launching a new brand ambassador and a polo shirt at the same time.

THE CHALLENGE
The shirt-company Barons came to us with a wish. They wanted to make a campaign that both launched their new polo and their new brand ambassador. Their new brand ambassador is the famous football player Michael Laudrup. With him onboard we didn't want to create yet another “famous person wearing a product” ad. But how do you do that?
 
THE SOLUTION
We created a campaign where we hid Michael Laudrup and the polo shirt. And every day we revaled more and a more of him in the shirt. We wanted people to become curious. We wanted buzz. On launch day we released the campaign film where two guys realize they have been talking about Michael Laudrup while he is actually in the room – a bit embarrassing.
 
THE RESULTS
The campaign is fresh out of the press, so results are yet to come. But we can already see that the campaign is gaining popularity on Social media and in the press.

THE CHALLENGE
The shirt-company Barons came to us with a wish. They wanted to make a campaign that both launched their new polo and their new brand ambassador. Their new brand ambassador is the famous football player Michael Laudrup. With him onboard we didn't want to create yet another “famous person wearing a product” ad. But how do you do that?
 
THE SOLUTION
We created a campaign where we hid Michael Laudrup and the polo shirt. And every day we reviled more and a more of him in the shirt. We wanted people to become curious. We wanted buzz. On launch day we released the campaign film where two guys realize they have been talking about Michael Laudrup while he is actually in the room – a bit embarrassing.
 
THE RESULTS
The campaign is fresh out of the press, so results are yet to come. But we can already see that the campaign is gaining popularity on Social media and in the press.

THE CHALLENGE
The shirt-company Barons came to us with a wish. They wanted to make a campaign that both launched their new polo and their new brand ambassador. Their new brand ambassador is the famous football player Michael Laudrup. With him onboard we didn't want to create yet another “famous person wearing a product” ad. But how do you do that?
 
THE SOLUTION
We created a campaign where we hid Michael Laudrup and the polo shirt. And every day we reviled more and a more of him in the shirt. We wanted people to become curious. We wanted buzz. On launch day we released the campaign film where two guys realize they have been talking about Michael Laudrup while he is actually in the room – a bit embarrassing.
 
THE RESULTS
The campaign is fresh out of the press, so results are yet to come. But we can already see that the campaign is gaining popularity on Social media and in the press.

THE CHALLENGE
The shirt-company Barons came to us with a wish. They wanted to make a campaign that both launched their new polo and their new brand ambassador. Their new brand ambassador is the famous football player Michael Laudrup. With him onboard we didn't want to create yet another “famous person wearing a product” ad. But how do you do that?
 
THE SOLUTION
We created a campaign where we hid Michael Laudrup and the polo shirt. And every day we reviled more and a more of him in the shirt. We wanted people to become curious. We wanted buzz. On launch day we released the campaign film where two guys realize they have been talking about Michael Laudrup while he is actually in the room – a bit embarrassing.
 
THE RESULTS
The campaign is fresh out of the press, so results are yet to come. But we can already see that the campaign is gaining popularity on Social media and in the press.

THE CHALLENGE
The shirt-company Barons came to us with a wish. They wanted a campaign that both launched their new polo and their new brand ambassador Michael Laudrup. But how do we avoid creating yet another “famous person wearing a product” ad?
 
THE SOLUTION
We created a campaign where we hid Michael Laudrup and the polo shirt. Every day for a week we revealed more of him in the shirt. On launch day we released the campaign film where two guys realize they have been talking about Michael Laudrup while he is actually in the room – a bit embarrassing.
 
THE RESULTS
The campaign is fresh out of the press, so results are yet to come.

Do you want to activate a brand ambassador?

Do you want to activate a brand ambassador?

Do you want to activate a brand ambassador?

Do you want to activate a brand ambassador?

See more work

See more work

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There is Another way since 2013

There is Another way since 2013

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013 ©

There is Another way since 2013©