Aqua d'Or
Massive versioning
Aqua d'Or
Massive versioning
Creating 3 million unique labels
from one design
Creating 3
million unique labels from
one design
Creating
3 million
unique
labels from
one design
Creating 3 million unique
labels from one design
THE CHALLENGE
Aqua d'Or had updated their old bottle to a new more slim and iconic shape. But how do you communicate that to an audience that doesn't see traditional media and is allergic to advertising?
THE SOLUTION
We found out that our audience primarily was on Instagram and obsessed with standing out. So we teamed up with Everland and created 3 million unique bottles, using HP’s “Massive Versioning” technology. The base design was created by Danish illustrator Emil Kozak and the unique bottles were distributed to influencers and shops around Scandinavia. Giving people something unique to share with their followers. The 'brand move' was kicked off with an event at a Gallery in CPH.
THE RESULTS
The unique bottles launched Aqua d'Or to a young Scandinavian audience living in the cities. And has become a prefered Nordic lifestyle water brand.
There is Another way. What's yours?
There is Another way.
Let's find yours.
Contact
Maria@anothercph.com
AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888
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We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.
To find out more, please reach out:
New business:
Morten Kjær
Production:
Maria Handberg
Creative talent:
Thorkild Bjerre
AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888