THE CHALLENGE
Aqua d'Or had updated their old bottle to a new more slim and iconic shape. But how do you communicate that to an audience that doesn't see traditional media and is allergic to advertising?

THE SOLUTION
We found out that our audience primarily was on Instagram and obsessed with standing out. So we teamed up with Everland and created 3 million unique bottles, using HP’s “Massive Versioning” technology. The base design was created by Danish illustrator Emil Kozak and the unique bottles were distributed to influencers and shops around Scandinavia. Giving people something unique to share with their followers. The 'brand move' was kicked off with an event at a Gallery in CPH.

THE RESULTS
The unique bottles launched Aqua d'Or to a young Scandinavian audience living in the cities. And has become a prefered Nordic lifestyle water brand.

There is Another way. What's yours?