Aqua d'Or
Massive versioning

Aqua d'Or
Massive versioning

Creating 3 million unique labels
from one design

Creating 3
million unique labels from
one design

Creating
3 million
unique
labels from
one design

Creating 3 million unique
labels from one design

THE CHALLENGE
Aqua d'Or had updated their old bottle to a new more slim and iconic shape. But how do you communicate that to an audience that doesn't see traditional media and is allergic to advertising?

THE SOLUTION
We found out that our audience primarily was on Instagram and obsessed with standing out. So we teamed up with Everland and created 3 million unique bottles, using HP’s “Massive Versioning” technology. The base design was created by Danish illustrator Emil Kozak and the unique bottles were distributed to influencers and shops around Scandinavia. Giving people something unique to share with their followers. The 'brand move' was kicked off with an event at a Gallery in CPH.

THE RESULTS
The unique bottles launched Aqua d'Or to a young Scandinavian audience living in the cities. And has become a prefered Nordic lifestyle water brand.

AQ_mosaik_desktop

There is Another way. What's yours?

There is Another way.
Let's find yours.

Contact
Maria@anothercph.com

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
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We're a creative agency working in the intersection of business and creativity. We help brands find another way that makes them stand out and break through the noise.

To find out more, please reach out:

New business:
Morten Kjær

Production:
Maria Handberg

Creative talent:
Thorkild Bjerre

AnotherCPH
Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:
LinkedIn
Instagram
Vimeo

There is Another way.
Let's find yours.

AnotherCPH

Nørregade 15
1165 Copenhagen K
+45 2613 3888

Follow us on:

LinkedIn
Instagram
Vimeo