SPAR
SPAR
A RIDE HOME FOR CHRISTMAS
A RIDE HOME FOR CHRISTMAS
Turning SPAR into a local bus stop for Christmas
Turning SPAR into a local bus stop for Christmas
Everybody needs to go home for Christmas. So to activate the SPAR story as 'En af de lokale', we turned SPAR into a bus company, and offered people a ride home for Christmas.
Everybody needs to go home for Christmas. So to activate the SPAR story as 'En af de lokale', we turned SPAR into a bus company, and offered people a ride home for Christmas.
The first event resulted in 1,5 mio. media impressions, and has since been repeated every Christmas, for the past 4 years.
The first event resulted in 1,5 mio. media impressions, and has since been repeated every Christmas, for the past 4 years.
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