SPAR

SPAR

A RIDE HOME FOR CHRISTMAS

A RIDE HOME FOR CHRISTMAS

Turning SPAR into a local bus stop for Christmas

Turning SPAR into a local bus stop for Christmas

Everybody needs to go home for Christmas. So to activate the SPAR story as 'En af de lokale', we turned SPAR into a bus company, and offered people a ride home for Christmas.

Everybody needs to go home for Christmas. So to activate the SPAR story as 'En af de lokale', we turned SPAR into a bus company, and offered people a ride home for Christmas.

*SPAR_RideHome_Magasin_Mobil:Web

The first event resulted in 1,5 mio. media impressions, and has since been repeated every Christmas, for the past 4 years.

The first event resulted in 1,5 mio. media impressions, and has since been repeated every Christmas, for the past 4 years.

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