Activating Scandinavian influencers for the launch of a new selfie phone

With its 5-megapixel front-facing camera, the Lumia 735 is the ultimate “Selfie Phone”. So for its launch, we asked ourselves - if the quality of the Selfie gets better, then what about it's purpose?

Introducing “The Selfie Collection” a fashion collection with a twist. All shot with the new Lumia 735, by 20 of Scandinavia’s biggest influencers. Each donating an item for an online auction, to help raise money against online bullying, and reaching a notoriously difficult target group.

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