Another way to launch a new brand platform

In Denmark grocery chain SPAR is located in the small towns and like most local shops, they are threatened by depopulation and big supermarkets opening nearby.

To fight this trend we closed down all 121 SPAR stores across Denmark and when we opened again, we had replaced the logo on the store fronts with the name of the local grocer, so people could go shopping at Thomas, Peter, Lars and Ellen. Reaching 68% of the Danish population through PR.

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