Every grocer is “One of the locals” at Denmark’s local grocery chain, Spar. The kind of grocer who knows your name. Who will order home Italian granola just for you – if that’s what you like. Or sacrifice his trip to the movies to keep the store open for another 10 minutes. Any day of the week.
That’s why we created Gert, a character embodying all SPAR grocers and all the great local values they represent, played by the Danish comedian Anders Grau. The new brand universe marks the next chapter in the story of “One of the locals”, two years after the all-time successful launch of the brand concept.