The next chapter of SPAR’s brand story as ‘One of the locals’

At SPAR, every grocer is “One of the locals”. The kind of grocer who knows your name. Who will order home Italian granola just for you. Or sacrifice his trip to the movies to keep the store open for you.

So to elaborate further on SPAR’s successful neighbourhood strategy, we created Gert, played by Danish comedian Anders Grau. A character embodying all SPAR grocers and all the great local values they represent. Giving Denmark a local grocer, we are all on first name terms with.

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