Kids can’t cook, if you don’t let them. And in a stressed everyday, it’s easier for parents to do the cooking themselves, than letting their children help. Tulip wanted to change that, so we created ‘Min maddag’.
‘Min maddag’ is a digital tool that empowers kids to bring families together around the dinner table. With ‘Min maddag’ they can plan everything from shopping, cooking to inviting their family for dinner. To launch the app we teamed up with Snap Chat influencer Lakserytteren, to reach a young audience, and created a social campaign for their parents.