Activating teenagers in the fight against binge drinking

Try telling a teenager that drinking at a young age can cause cancer at an old age, and you can be sure they won’t listen.

To address that issue we helped Danish cancer association find a new way to speak to teenagers, by launching an app where they could meet themself drunk, and see how embarrassing excessive drinking make them sound and look. A perfect conversation starter that  was supported by a social campaign. Resulting in more than 5000 downloads the first 2 weeks.

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