With the brand platform “Flow your way”, Aqua d’Or celebrates that every life is unique. But how do you tell a story about uniqueness to a mass market – in an authentic way? Well, you don’t. At least not in the conventional sense. We instead let the product become the story by creating 3,2 million unique bottle labels in close collaboration with shopper design agency Everland.
The base design was created by the Danish illustrator Emil Kozak and combined in millions of different ways with HP’s “Massive Versioning” printing technology. Hereby integrating the brand story into the product design, creating a unique interplay between brand and product.