BØRNEFONDEN – GOOD CHRISTMAS EXCUSES

Another way to make an integrated Christmas campaign

BØRNEfonden wanted to give people a good excuse for donating their Christmas present to a child in Africa. So we created a set of postcards, people could give instead of a real present. The dog ate your wish list. Anti-aging cream only works in Photoshop, You still use the Calvins I gave you last year. The good excuses span from funny, to sweet and sarcastic. People could choose from more than 30 postcards online or create their own bespoke excuse, or share them on Facebook, and instead give a present to a child in Africa.

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