Telling the Aqua d’Or brand story through the product

With the brand platform “Flow your way”, Aqua d’Or celebrates that every life is unique. But how do you tell a story about uniqueness to a mass market in an authentic way? Well, you don’t. At least not in the conventional sense. By designing 3,2 million unique bottle labels, we let the product become the story.

The base design was created by the Danish illustrator Emil Kozak and combined in millions of different ways with HP’s “Massive Versioning” printing technology. Hereby integrating the brand story in to the product design, creating a unique interplay between brand and product.

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