Activating customers who are going home for Christmas, and those waiting for them

With everybody going home for Christmas, and a brand promise of being En af de lokale, it was only natural that SPAR should help their customers get home for Christmas.

So we turned Grocery Chain SPAR  into a Traffic Company, and their shops into busstops, and offered people a lift from Copenhagen home to Mogens, Peter, Pia and the other 117 local SPAR grocers on 23rd December. Supported by an integrated campaign on Social, TV, radio and PR, with a total media impressions of 1,5 mio. And a lot of happy travelers.

[unex_ce_button id="content_y9wfbyugy" button_text_color="#000000" button_font="bold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="10px 20px 10px 20px" button_border_width="2px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]Back to Work[/ce_button]