Activating customers who are going home for Christmas, and those waiting for them
With everybody going home for Christmas, and a brand promise of being En af de lokale, it was only natural that SPAR should help their customers get home for Christmas.
So we turned Grocery Chain SPAR into a Traffic Company, and their shops into busstops, and offered people a lift from Copenhagen home to Mogens, Peter, Pia and the other 117 local SPAR grocers on 23rd December. Supported by an integrated campaign on Social, TV, radio and PR, with a total media impressions of 1,5 mio. And a lot of happy travelers.