Activating traditional catalogue shoppers on Instagram

Ellos, Scandinavia’s biggest catalogue retailer, wanted to reach a younger audience who has moved their source of inspiration from catalogues to social media.
 So we turned the Ellos Catalogue into the Ellos Instalogue.

Creating a social campaign hosted exclusively on Instagram, transforming the app into a readable catalogue. The Instalogue was curated by some of the leading Scandinavian influencers inspiring their followers with their favourite picks from the Ellos shop. Bringing the SS15 catalogue giant into the social age, and has since been followed up by a second version for AW16.

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