Giving Denmark’s new Prime Minister a brand story that unites our country.

For too long Danish politics has been influenced by wing parties, polarizing the Danish people, instead of uniting them. This years election was no different,
with 13 parties running for parliament.

To fight this trend we helped Denmarks biggest party re-unite the Danish people around the middle, with the brand story ‘Lad os samle Danmark igen’ (Let’s re-unite Denmark), giving their leader Mette Frederiksen a clear position for the 2019 election, as the person who can unite a country, that is too small to be divided. Helping her become the youngest Prime Minister ever.

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