SOCIALDEMOKRATIET – BLUE TAKEOVER

Telling voters that politics is not about colours, but the person who is running the country

Socialdemokratiet is Denmark’s oldest red party. So to help them show their support for blue candidate Hillary Clinton in the American president election, we switched their 145 year old brand colour from red to blue on US election day. The colour change was made across all media for one day exclusively, with an important message: Blue for a day. Red for life.

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